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What began with a single 2-tonne excavator has grown into a multi-division operation serving the Midlands and beyond. True Group’s growth is built on strategic expansion, dedicated effort, and an unwavering commitment to getting the job done right, first time, every time.
Trueline Midlands Ltd was formed by Thomas MacFarlane as a specialist ecological fencing and landscaping contractor. With a strong foundation in land-based work and a reputation for delivering quality and value, it wasn’t long before the business expanded into groundworks and civil engineering projects.
The addition of a single mini digger marked the start of a fast-growing plant hire division. By 2018, True Plant Hire Ltd was formally established - offering a dependable, customer-focused solution for equipment and machinery hire across the Midlands. What began with just a few machines grew quickly into a fleet of over 200 excavators, telehandlers, dumpers, rollers, and more.
Recognising a growing need from clients for end-to-end service, True Group invested in a fleet of grab lorries and moved into aggregates and waste recycling. The introduction of mobile crushing and screening services allowed us to process and re-use construction and demolition materials, keeping projects sustainable and costs controlled. This year also saw the launch of our HGV haulage division, transporting heavy plant and machinery, not just for our own hire fleet, but also for clients needing reliable, specialist logistics support.
To keep up with demand and lead the way in sustainable operations, we invested over £5 million in cutting-edge plant and machinery. We also opened our Inert Waste Transfer Station, a key step in producing high-quality recycled hardcore and screened soils - helping reduce waste and boost material recovery. Our Lease division was introduced, providing flexible vehicle leasing solutions for businesses across the UK.
To reflect the diverse operations and nationwide reach and with operations growing rapidly across multiple sectors, we evolved from True Plant Hire to become True Group - bringing together all of our expertise under one name.
Today, we operate across seven specialist divisions working together to deliver a comprehensive service offering:
| True Hire | Plant and equipment hire, providing a comprehensive range of modern, well-maintained machinery, from excavators to telehandlers. To support projects of any size. |
| True Grab | Grab hire services for muck-away, site clearances, and material handling, supported by a skilled and responsive logistics team. |
| True Aggregates | Supply of high-quality recycled aggregates and waste recovery solutions, promoting sustainability on site. |
| True Contracting | Groundworks, civils, ecological fencing, and landscaping services, delivered by experienced in-house teams. |
| True Lease | Flexible vehicle leasing for businesses, tailored to suit individual operational needs and fleet requirements. |
| True Haulage | Specialist HGV transport for heavy plant, equipment, and materials across the UK. |
| True Sales | Sales of well-maintained, pre-owned plant machinery and vehicles direct from our fleet, with full-service history. |
We’re not done growing – and never will be. True Group is committed to continuous investment in people, plant, and processes to meet the ever-changing needs of our clients. Whether you’re a homeowner, developer, or major contractor, our goal remains the same: To support you at every stage with reliability, responsiveness, and results.
True Plant Hire Ltd is a company registered in England & Wales (Company Registration No. 11313801).