Meet the Team

Meet Adam, our Workshop Manager and the man who keeps everything running like a well-oiled machine (quite literally). Born and raised in Nottingham, Adam brings decades of hands-on experience, technical know-how, and a calm-under-pressure approach to True Group’s workshop operations. 

Adam’s career began as an apprentice at a Jaguar and MG dealership, where he cut his teeth repairing everything from classic motors to crash-damaged vehicles. His skill and versatility eventually landed him at Midland Magneto, Nottingham’s oldest electrical workshop, and even led to an unexpected turn in the spotlight – spending four years working on and off screen for Discovery Channel car shows, carrying out major repairs and coordinating tight filming schedules. 

Adam has spent the last 3.5 years, plays a key role in maintaining and managing our fleet, keeping everything safe, compliant, and ready for action. He’s the kind of person who can “apply himself to any situation” – and he means it. Calm, capable, and quietly brilliant, but it’s his natural ability to lead teams and deliver under pressure that really makes him stand out. 

Say hello to Andy Webster, one of our experienced and ever-dependable Contracts Managers. Known for his sharp organisational skills, and ability to juggle complex site logistics, Andy plays a key role in delivering successful groundworks and civils projects across the East Midlands. 

With a professional background that spans motor and SME business insurance, plant hire, and now contracts management, Andy brings a well-rounded skillset to every job. His qualifications include CSCS, First Aid, and NPORS accreditations for a wide range of plant. 

He’s a natural people person, enjoying the day-to-day variation, building strong client relationships, and being hands-on with his team whenever support is needed. Whether it’s organising operations or stepping in to solve a challenge, Andy’s focus is always on delivering quality with a personal touch. 

What drives him most? Leaving a lasting impression, knowing he’s done everything he can to support his clients and help True Group continue to grow with integrity and care. 

With a can-do attitude, a natural flair for organisation, and a love for keeping things running smoothly, Ellie-Rae Bowley is the backbone of the True Group office. As Office Administrator, she’s the calm in the chaos, keeping the wheels turning, the paperwork in order, and the whole team supported. 

Growing up in Leicestershire, Ellie’s first exposure to the industry was quite literally through the family. Her dad, Paul (our Operations Manager), was originally a plant mechanic, and she spent time by his side from a young age, so you could say construction and plant hire is in her blood! She even helped out at trade shows, absorbing the energy and the buzz of the industry early on. 

Her professional journey started in dental nursing, followed by a stint in hospitality as a bartender, but it was when she joined Trueline that everything clicked. Ellie quickly carved out a space for herself, bringing her high-level organisation, efficiency, and personable nature to the forefront. 

She might tell you she has “no formal qualifications,” but don’t be fooled – her skillset is built on real-world experience, strong work ethic, and sharp intuition. She’s an expert at juggling tasks, managing clients, and being the go-to person for just about everything. 

What she loves most about her job? The variety. Whether it’s tackling logistics, coordinating with teams, or stepping in to support a colleague, Ellie thrives on the dynamic nature of her role, and is always up for learning something new. 

When she’s not keeping the office in check, you’ll likely find her walking the dogs or spending quality time with her family.

Born and raised in Leicestershire, Erin brings a positive energy and a wealth of organisational experience to the True Group team. With a background in administration and recruitment, she jumped at the chance to apply her skillset in a fast-paced, hands-on industry and hasn’t looked back since. 

Erin is known around the office for keeping everything running smoothly and for her ability to juggle a hundred tasks at once, all while making it look easy. Whether she’s supporting the team behind the scenes or speaking with customers, she’s always focused on delivering top-tier service and keeping things on track. 

Away from the desk, Erin is just as dynamic – she’s played rugby for over 10 years and now channels her passion into coaching her son’s team. When she’s not pitch-side, you’ll find her spending time with family or relaxing with a good film. 

Erin’s driven by variety, thrives in a team environment, and is passionate about creating a seamless customer experience from start to finish.

With decades of hands-on experience and a passion for getting things done right, Gary MacFarlane is the driving force behind the True Grab & True Aggregates divisions. As Grab, Aggregate and Vehicle Compliance Manager, Gary is the guy who ensures the wheels stay turning – literally and figuratively. 

Growing up between Scotland and Leicestershire, Gary’s early love for motors and mechanics led him to an apprenticeship at Kwik Fit, where he quickly climbed the ranks to Operations Manager, overseeing 15 centres across the East Midlands. That foundation in organisation, service and leadership made his transition into grab, aggregate and transport operations a natural next step – and one he’s taken on with full force. 

Since joining True Group, Gary has played a major role in building the Grab and Aggregates division from the ground up. With a mechanical mind, a cool head under pressure, and an infectious enthusiasm for logistics, he keeps teams moving, machines working, and customers happy. 

Known as a starter-finisher, Gary prides himself on seeing things through. He’s as comfortable out on-site visiting clients as he is planning behind the scenes, and his knack for coordination makes him a huge asset to both customers and colleagues. 

What drives him? The buzz of leading a diverse team, solving complex transport puzzles, and continuing to grow the division into a well-oiled machine. 

Outside of work, you’ll find him at the races, spending time with his grandson – or proudly backing his not-so-secret favourite team: Leicester City (Come on, you Foxes!). 

Joanne Taylor-Moss wears many hats at True Group, combining her creative flair with a meticulous eye for safety and compliance in her dual role in Marketing and HSQE. From health and safety documentation to TikToks and team briefings – Jo’s the go-to for making sure we look good, sound good, and stay safe while doing it. 

Originally from East Sussex, Jo’s career began in the world of healthcare PR in London, before heading to Nottingham to take up a marketing role at Boots HQ. Life eventually steered her into the world of construction and arboriculture business management, experience that made her a perfect fit for True Group’s evolving needs. 

Armed with a B.Sc in Applied Biology (specialising in Biomedical Science) and an M.Sc in Management and Marketing, Jo blends science and strategy with ease. She’s also IOSH qualified and currently working towards her NEBOSH General, proving she’s as comfortable on a site audit as she is on social media. 

Joanne’s favourite part of the job? “The free sweets and the great team around me” (we love the honesty). Her passion lies in growing businesses, delivering real value for clients, and helping teams thrive. 

When she’s not at work, you’ll find Jo walking her dogs, riding horses, or cheering on her daughter as she builds her career in show jumping, a busy schedule she juggles like a pro. 

With decades of experience and more than a few marathons under his belt (including four around Snowdon – yes, really!), John Edmondson is a key pillar in the day-to-day running of True Group’s operations and logistics. 

John’s career began in the Accounts Department of a plant and civils company, but it didn’t take long before he was covering for the Plant Manager. A few years later, he stepped into the role full-time, and he hasn’t looked back since. 

Armed with a natural gift for numbers and a passion for efficiency, John holds qualifications including AAT Level 2, Transport Manager CPC, IOSH Managing Safely, and is certified in both First Aid and as a Fire Marshall. His experience spans plant hire, haulage, and logistical coordination, but his true strengths lie in customer relationships and keeping everything moving behind the scenes. 

Ask anyone who works with John and they’ll tell you his knowledge runs deep, but it’s his quick wit and appreciation for a bit of workplace banter that makes him such a brilliant team player. For John, it’s not just about ticking boxes; it’s about building a positive environment where people thrive, and customers leave happy. 

When he’s not keeping the wheels turning at True, you’ll find him out on the Petanque piste – coaching as the National Junior Coach and playing competitively in local leagues. Oh, and did we mention the seven marathons? 

John is passionate about customer satisfaction, bringing the same dedication and consistency to every job, big or small. For him, it’s about making sure things are done right and with a smile. 

Mabel is the heartbeat of the True Group office  – a liver and white spaniel with boundless energy and a nose for morale-boosting. Having followed her human, Sam Fletcher, into work one day, she’s been an essential part of the team ever since. 

Her pawfessional qualifications include expert tail wagging, advanced biscuit detection, and the prestigious title of qualified emotional support spaniel. Whether she’s chasing tennis balls, inspecting site activity, or catching forty winks under someone’s desk, Mabel brings joy and laughter to every workday. 

Known for scaring off a rogue goose and retrieving a glove in a single afternoon, she’s no stranger to multitasking. When not overseeing office snacks or alerting the team to the arrival of the postman, you’ll find her by Sam’s side, ready for the next walk, adventure, or dropped sandwich. 

Specialist skills: Team cheerleader, meeting distraction expert, sandwich opportunist
Passionate about: Team spirit, fresh air, and office snack equality 

Calm, collected, and always ready for a challenge, Pete Watson brings a disciplined, detail-oriented approach to his role as Project Manager at True Group. With a public sector background, Pete has naturally transitioned into a leadership position where his strategic thinking, reliability, and team-first mindset truly shine. 

Growing up in the East Midlands, Pete has always loved the great outdoors – whether that’s walking his dogs, tackling home renovation projects, or throwing himself into active pursuits. That same love of structure and fresh air feeds directly into his work on site. 

Armed with NPORS certifications and a CSCS qualifications, Pete is experienced in managing projects from start to finish with a laser focus on detail and precision. He’s not afraid to roll up his sleeves and lead from the front, making sure every job is completed to the highest standard. 

With a strong history in team leadership, Pete thrives when working with people, bringing out the best in colleagues, keeping operations on track, and ensuring clients are always in the loop. 

What keeps him motivated? The satisfaction of seeing a job through, the opportunity to develop others, and the drive to help True Group continue to grow.

Say hello to Sam Fletcher, our adventurous Contracts Manager, known for expertly coordinating complex ecological projects and for being the only man to ever paddleboard the entire length of the River Leen (yes, really). 

Hailing from Nottinghamshire, Sam took the academic route into the industry, earning a BSc in Environmental Conservation and Countryside Management before diving head-first into the world of land, ecology, and civil works. Since then, he’s built a career defined by ecological mitigation expertise, site logistics, and a deep appreciation for protecting and enhancing the natural environment. 

From ancient woodlands to windswept coastlines, Sam’s role sees him working across the UK, often in stunning, remote locations. It’s this variation, paired with the fast pace and logistical challenge of delivering projects on time and on spec, that keeps him hooked. 

When he’s not planning out site works or keeping tight control of timelines, Sam can be found birdwatching, fossil hunting, or catching a bit of cricket, always with one eye on nature. 

Known for his methodical approach and calm presence, Sam thrives under pressure and takes great pride in delivering quality results under tight deadlines. Whether it’s environmental compliance, on-site coordination or client communications, he’s the guy who quietly makes it all happen. 

Say hello to Samantha Green, our go-to numbers guru and reigning (self-declared) Mud Wrestling Champion – yes, you read that right! Born and bred in Leicestershire, Sam’s path into the world of finance wasn’t exactly planned, but it turns out fate has great taste. 

After 11 years running a successful hairdressing career, Sam took a leap into admin, where she discovered her talent for bookkeeping and accounts and hasn’t looked back since. With over five years’ experience in finance, including working for a Leicestershire-based security firm, she joined True Group in July 2023 and has been an integral part of the team ever since. 

Armed with a Diploma in Hair, a sharp eye for detail, and a sense of humour that keeps everyone smiling, Sam handles the numbers, balances the books, and makes sure the all-important pennies are coming in. 

When she’s not wrangling spreadsheets, she’s deep in the middle of a home restoration project, proving that she can bring order and beauty to just about anything she touches. 

Sam’s known for being “utterly brilliant at all aspects of her job” (her words – but we’re not arguing), and what she truly loves is building solid relationships with both customers and colleagues. Her friendly approach, reliability, and problem-solving mindset make her someone everyone wants on their team. 

Meet Tom Harlock, one of True Group’s skilled and adventurous Project Managers, bringing a rare mix of ecological expertise, project insight, and international scuba credentials to the team. 

Tom’s journey has been anything but conventional. Growing up in Shropshire and later Leicestershire, he originally left the UK for the crystal-clear waters of Dahab, Egypt, where he worked as a PADI Scuba Diving Instructor – yes, really. After a few years of coral reefs and marine life, he returned to the UK to complete his BSc in Environmental Science and Ecology, combining his love for the natural world with academic training. 

Since joining Trueline Midlands in 2018, Tom has worked his way up from Labourer to Project Manager, bringing his calm, solutions-focused approach to every project he touches. His areas of expertise include ecology, habitat creation, wildlife management, and specialist fencing, with a keen eye on environmentally sensitive projects and delivering top-tier results in challenging outdoor environments. 

What Tom enjoys most? Working outdoors and the variety that comes with every new challenge. Whether he’s coordinating complex ecological installs or liaising with clients on bespoke fencing solutions, Tom brings a thoughtful, informed approach backed by hands-on experience and a passion for conservation. 

And when he’s not on-site? You’ll likely find him near the coast, reminiscing about dive sites in the Red Sea, or just appreciating the simple things in nature closer to home. 

With a wealth of experience and an unshakable passion for what she does, Vicki Haslam is one of the steady hands at the heart of the True Group operation. From keeping the payroll running smoothly to being a trusted, approachable presence within the team, Vicki plays a vital behind-the-scenes role in making the business tick. 

Vicki’s journey into the world of finance and administration started early. After school, she took on a secretarial course, followed by accounts training and she’s never looked back. Over the years, she’s built an impressive career, working across a range of companies to gain experience, before joining the family business where she eventually became a Director, running three garages. 

She brings with her an impressive array of qualifications: O Levels, a Senior Secretary course, and even a Diploma in French Cookery – a nod to her other passion outside of work. 

Vicki’s expertise lies in accounts and payroll, as well as her ability to build strong relationships with staff and keep things running smoothly. Ask anyone, and they’ll tell you she’s the one who ensures everyone’s paid on time, and usually with a smile! 

What Vicki enjoys most about her role? The variety, the rhythm of payroll, and being part of a collaborative team environment. But more than anything, she treats the company as if it were her own, fully invested in its success, with a strong sense of pride in the work she does. 

Outside of work, you’ll find her cooking up a storm, getting stuck into a good book, or spending time with her beloved family.